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Write Your Best Book

Oct 3, 2020

Regardless of where you are in your writing journey, you need to give serious thought to building your author brand. But many authors overlook this crucial step on their journey. What is author branding? Branding deals with everything you put together that represents you and your author career NOT just one book you’ve written. It’s always best to start putting together your author brand before you finish your book, but it’s never too late to work on it and finalize it. For this week’s episode, I sat down with Author Melanie Hooyenga, who’s done an amazing job with her own author brand, and we discussed all the ways you can put yours together, regardless of where you are in your career.


In this episode, you will:


  • Learn the exact definition of an author brand
  • Learn why it’s crucial to have an author brand in place
  • Learn some common mistakes authors make when building their brand
  • Learn how to build an author brand your readers will recognize immediately


Hosts & Guests

Host – Christina Kaye

Guest Host – Melanie Hooyenga


To Learn More About Melanie:


To purchase Write Your Best Book’s resources:


To Contact Christina Kaye:


For a Consultation with Christina Kaye


To Follow Christina Kaye